THERESE a turbulent social crossroads
Photo credit: Lily Rault
For each of its new projects, ME.LAND collaborates with artists from the French art scene. And the VIVACE sneaker a 100% vegan and recycled sneaker, is no exception to the rule.
We asked singer, stylist, model, and activist Thérèse to be the face of the new collection. There was no question of erasing or appropriating her personality. She posed in her own look. Thérèse is an elusive electron, a bustling social crossroads. Like her journey, her music is free, committed, mixed, popular, and demanding. This is what we value at ME.LAND: commitment, solidarity, and a unique personality.
After the introspective "T.O.X.I.C" and the hard-hitting "Chinoise?", her first EP "Rêvalité" completes the menu, like a main course. A synthesis of her vision of the current era, which persists in touching the heart and the body, to make minds move. "Dreaminess" is a cry to live in a less foolish world.
Changing the world, making it more planet-friendly, taking care of our biodiversity. These are the values our VIVACE sneaker is committed to defending. For over a year, we have been working with our Portuguese artisans and the SEAQUAL and PETA labels to offer our VIVACE sneakers made from marine plastic waste and rubber scraps, with no trace of animal material even in the glue! We wanted them to be unisex, beautiful, elegant, urban, timeless, durable, and comfortable. Thérèse perfectly embodies our new sneaker with superpowers.
