THERESE a turbulent social crossroads

Photo credit: Lily Rault

For each of its new projects, ME.LAND collaborates with artists from the French art scene. And the VIVACE, a 100% vegan and recycled sneaker, is no exception.

We asked singer, stylist, model and activist Thérèse to be the face of the new collection. There was no question of erasing or appropriating her personality. She posed in her own style. Thérèse is an elusive electron, a bustling social crossroads. Like her journey, her music is free, committed, multicultural, popular and demanding. This is what we value at ME.LAND: commitment, solidarity and a unique personality.

After the introspective "T.O.X.I.C" and the punchy "Chinoise?", her first EP "Rêvalité" completes the menu, like a main course. A synthesis of her vision of current times, which continues to touch hearts and bodies, to make heads move. "Dreaminess" is a cry to live in a less stupid world.

Change the world, make it more responsible towards the planet, take care of our biodiversity. These are the values that our VIVACE sneaker is committed to defending. For over a year, we have been working with our Portuguese artisans and the SEAQUAL and PETA labels to offer our VIVACE sneakers made from marine plastic waste and rubber scraps, without any trace of animal material, even in the glue! We wanted them to be unisex, beautiful, elegant, urban, timeless, durable, and comfortable. Thérèse perfectly embodies our new sneaker with superpowers.