ME.LAND x JULIE GASNIER plays with differences and singularity
JuliE GAsnieR is an independent multidisciplinary artist whose research focuses on poetic bodily languages.
Her work emphasizes vibration and the instability of sensitive impressions. Forms challenge us, while femininity and freedom emerge at the border of abstraction, driven by the need to disfigure our representations.
A songwriter, composer, and performer, JuliE GAsnieR has for years been the emotional force behind remarkable pop music groups, such as LALAfactory, SuperBravo, and most recently under her own name, JuliE GAsnieR.
Primary Portraits
We loved her "Primary Portraits" drawing series, a playful and wild ode to difference and singularity, which immediately resonated with ME.LAND's philosophy. This is why we proposed collaborations to JuliE GAsnieR — she first conceived a variation titled "Primary Kisses" for the ME.LAND collaboration.
For a second collaboration, following the various "Primary Kisses" variations featuring a kissing couple, "OhOhO my choir" offers a graphic motif adjusted to the shoe design. Three stylized and minimalist faces appear, seeming to sing as one in their colorful beards — a playful balance between naive figures and geometric elegance inspired by the Bauhaus. A unique model in primary colors outlined in black, a limited series, signed and made to order.
Each pair is made to order and will be a unique model, a true work of art. JuliE GAsnieR uses artisanal tattoo inks to hand-paint each ME.LAND shoe — a contemporary way to reinvent the patination technique, finalized with an artisanal glaze for exceptional durability over time.
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