VALENTIN VANDER a familiar stranger
ME.LAND is much more than just shoes. From the blend of inspirations, materials and colours emerges a daily behavior. The philosophy of this adventure is simple: Stay on the tracks? Follow the rules? And why not. Provided there is no way to erase one's own character.
ME.LAND invited artists from the French music scene. Valentin Vander agreed to be the face of the ME.LAND sneaker collection. There was no question of erasing or appropriating his personality, he posed with his own look and chose the pairs he wanted. His choice immediately fell on our iconic MEAKER in turquoise and grey.
Valentin Vander's universe is a real field of experimentation between melancholic introspection and pop panache. The singer's palette is tinged with humor and mischievous lucidity. It delves into the furrow of a refined pop song with discreet elegance. His latest album, Mon Etrangère, tells the story of love's hesitations, subtly illuminated by the halo of our time's challenges: fidelity, exclusivity, the randomness of desires. With each measure, he caresses the hope of finding an answer. Of course, it never shows its face. Valentin Vander is a timeless artist, who plays with the codes of traditional French song, dressing it in a thousand pop fabrics and electronic ornaments. In the end, this stranger quickly becomes familiar.
During the first lockdown of 2020, Valentin organized the confined symphonies where he gathered 45 musicians and singers from their lockdown locations to perform La Tendresse immortalized by Bourvil in 1963 and Blowin' In the Wind written by Bob Dylan in 1963.
