VALENTIN VANDER a familiar stranger
ME.LAND is much more than just shoes. From the blend of inspirations, materials, and colors emerges a daily behavior. The philosophy of this adventure is simple: Stay on track? Follow the rules? And why not. Provided there is no way to erase one's own character.
ME.LAND invited artists from the French music scene. Valentin Vander agreed to be the face of the ME.LAND sneaker collection. There was no question of erasing or appropriating his personality; he posed with his own look and chose the pairs he wanted. His choice immediately fell on our iconic MEAKER in turquoise and grey.
Valentin Vander's world is a true experimental field between melancholic introspection and pop panache. The singer's palette is tinged with humor and mischievous lucidity. It explores a refined pop song with discreet elegance. His latest album, Mon Etrangère, recounts the hesitations of love, subtly illuminated by the halo of our time's challenges: fidelity, exclusivity, the randomness of desires. With each measure, he hopes to find an answer. Of course, it never appears. Valentin Vander is a timeless artist, who plays with the codes of traditional French song, dressing it in a thousand pop fabrics and electronic ornaments. In the end, this stranger quickly becomes familiar.
During the first lockdown of 2020, Valentin organized confined symphonies where he brought together 45 musicians and singers from their confinement locations to perform "La Tendresse" immortalized by Bourvil in 1963 and "Blowin' In the Wind" written by Bob Dylan in 1963.
